property development
We buy greenland or deeply distressed projects to develop them to high quality and profitable commercial or residential properties.
Taking advantage of the fast-growing economy and urbanization process BOULEVARD has established a successful platform dedicated to investing and developing the mixed-use projects with a target of bringing high investment return to stakeholders, and maintaining a sustainable business development.
The keys to success are mature structure and operation of the business, prudently selected premium projects, experienced project investment, development and management skills, broad business network, and strong local government support.
It is worthwhile to emphasize that all the important aspects mentioned above related to the multifunctional real estate business which is actually the most sophisticated sector in real estate business, are not easy to achieve and implement. However, these are exactly BOULEVARD's strong points.
We buy greenland or deeply distressed projects to develop them to high quality and profitable commercial or residential properties.
We daily manage the completed commercial properties to create iconic destinations for the consumers or the office users.
We analyze and develop the financial performance of the properties under management to make sure they meet the requirement of the market.
We take all kinds of structured financing methods to prepare enough resources for the investment and development of the projects.
We initiate, raise, establish, and manage private equity funds for the business and the projects development.
We acquire stakes of the valuable companies or SPVs for strategic investment, business development, or cooperation.
Majority of our developments are mixed-use projects comprising residential, retail, and office components.
We develop most of the real estate projects from greenlands which we acquire from the government or other companies.
We intend to sell units of our properties in order to create more profit margin while we also en bloc sell some of them or directly transfer the SPV shares.
For better financing resources and leverage we apply private equity fund structure to most of the real estate developments.
East China or the Yangzi River delta is the most prosperous and developed region in China and one of our key markets.
Central China is the new thriving economic region in China which provides us tremendous investment opportunities.
The greater capital region enjoys new growth opportunities under the ambitious development plan of the government.
In the sunshine state we began our business, created its competitive position in the market and expanded to China.
Frank Cheung
Chief Executive Officer
Mr. Cheung leads all the activities of our business across China and the US. He has more than 20 years of experience in full spectrum of the business. Mr. Cheung graduated from Tsinghua University of China.
fcheung@boulevardreid.com
Sebastian Robinson
Chief Operation Officer
Mr. Robinson manages the general operation of the company. He has more than 30 years of experience in investment and development. Mr. Robinson graduated from University of California, Los Angeles, USA.
srobinson@boulevardreid.com
Michael Xu
Chief Finance Officer
Mr. Xu is responsible for the overall finance function of our company. He has more than 20 years of experience in accounting and finance management. Mr. Xu holds postgraduate diploma from Purdue University,USA.
mxu@boulevardreid.com
Thomas Li
Group Vice President
General Counsel
Mr. Li presides over our legal activities. He has more than 30 years of experience in both China and international law practice. Mr. Li holds postgraduate diploma from National University of Singapore.
tli2@boulevardreid.com
Jianrong Li
Group Vice President
Investments
Mr. Li heads up the investment platform of our company. He has more than 20 years of experience in investment and financing. Mr. Li graduated from Wuhan University of China.
jrli@boulevardreid.com
Brandon Brown
Group Vice President
Capital Markets
Mr. Brown is the lynchpin of our capital markets team. He has more than 20 years of experience in deal sourcing, capital, and fund management. Mr. Brown graduated from The University of Sydney, Australia.
bbrown@boulevardreid.com
Grayson Evans
Group Vice President
Asset Management
Mr. Evans oversees the asset management function along with commercial operation team. He has more than 30 years of experience in financing and commercial property operation. Mr. Evans graduated from The Texas A&M University of USA.
gevans@boulevardreid.com
Herman Zhang
Group Vice President
Sales & Marketing
Mr. Zhang manages our sales and marketing activities. He has more than 15 years of experience in multifunctional property sales and marketing across many regions in China. Mr. Zhang graduated from the Central University of Finance and Economics of China.
hzhang3@boulevardreid.com
Linda Jin
Group Vice President
Human Resources & Administration
Ms. Jin manages the HR and administration platform of our company. She has more than 20 years of experience in talent sourcing, staff management, and company operation. Ms. Jin graduated from Shanghai Jiaotong University of China.
ljin@boulevardreid.com
Jeffery Xiang
Group Vice President
General Development
Mr. Xiang oversees our development process from beginning to the end and coordinates with the capital team. He has more than 30 years of experience in property development. Mr. Xiang holds postgraduate diploma from Tongji University of China.
jxiang@boulevardreid.com
John Ng
Group Assistant President
Design
Mr. Ng is our chief architect managing all the planning and design related activities. He has more than 15 years of experience in architecture design in Hong Kong, Mainland China and overseas. Mr. Ng graduated from University of Hong Kong, HKSAR.
jng@boulevardreid.com
Sean Zhou
Group Assistant President
Construction
Mr. Zhou is responsible for the property construction function of our company. He has more than 30 years of experience in engineering and construction management. Mr. Zhou holds postgraduate diploma from the Southeast University of China.
szhou@boulevardreid.com
Patrick Liang
Group Assistant President
Cost & Contracts
Mr. Liang leads his team to ensure the cost is in compliance with the strategy and the contracts are observed. He has more than 20 years of experience in cost & contracts management. Mr. Liang graduated from Dalian University of Technology of China.
pliang@boulevardreid.com
Yun Chen
Group Assistant President
Procurement
Mr. Chen oversees the procurement function working closely with the cost and contracts team. He has more than 20 years of experience in material procurement and construction management. Mr. Chen graduated from the Southeast University of China.
ychen3@boulevardreid.com
Guofeng Feng
Group Assistant President
Property Management
Mr. Feng heads up the property management team of our company. He has more than 30 years of experience in the management of diversified properties including residential, retail, office, industrial and logistic. Mr. Feng graduated from Wuhan University of China.
gffeng@boulevardreid.com
Eric Chen
Group Assistant President
Supervisory
Mr. Chen supervises all the business activities for the compliance with related stipulation. He has more than 30 years of experience in investment and company management. Mr. Chen graduated from East China University of Science and Technology.
echen@boulevardreid.com
Clifford Dai
Group Assistant President
New Businesses & Strategic Investments
Mr. Dai and his team explore new business lines and strategic investment opportunities for our company. He has more than 20 years of experience in investment in both China and overseas. Mr. Dai graduated from University of British Columbia of Canada.
cdai@boulevardreid.com
Yan Yang
Group Assistant President
CEO Office
Ms. Yang is responsible for the daily operation of our CEO office supporting the CEO's business activities and arrangements. She has more than 15 years of experience in company administration. Ms. Yang graduated from Jiangsu Normal University of China.
yyang2@boulevardreid.com
Brady Qu
Group Assistant President
Research
Mr. Qu manages the research of current market, business trends and courses. He has more than 15 years of experience in business research and marketing. Mr. Qu holds postgraduate diploma from Renmin University of China.
bqu@boulevardreid.com
The growth of tourism consumption provides us with the new structure of investment for resort complex real estates. We apply life-cycle development and management to the resorts and the properties.
We are engaged in the initiation of logistics private fund to invest and develop logistics parks or warehouses which is currently a booming business in China.
For the premium opportunistic investment in the flourishing Chinese market we are developing comprehensive mezzanine investment business cooperating with local business leaders.
Based on well designed leverage structure our buyout fund eyes on the large scale stakes transaction for the direct acquisition of other valuable companies and in the meanwhile their whole assets and resources.
Large-scale and contemporary mixed-use real estate investment , development and operation is the most sophisticated real estate business sector, and private equity fund is also a high level financial product. We trust that being applied our know-how and experiences in both aspects, based on our prudently selected projects, and backed by strong related supports, Boulevard will create greater success and continuously bring to our stakeholders satisfying investment return.