property development
We acquire greenfield sites or deeply distressed projects and develop them into high-quality, profitable commercial or residential properties.
Capitalizing on the rapidly expanding economy and ongoing urbanization, BOULEVARD has built a successful platform focused on investing in and developing mixed-use projects. Our goal is to deliver strong investment returns to stakeholders while ensuring sustainable business growth.
The keys to success include a mature organizational structure and operational framework, carefully selected premium projects, seasoned expertise in project investment, development, and management, an extensive business network, and strong support from local governments.
It is worth emphasizing that the critical elements outlined above—essential to the multifunctional real estate sector, widely regarded as the most complex segment of the industry—are neither easily attained nor straightforward to execute. These strengths, however, are precisely what set BOULEVARD apart.
We acquire greenfield sites or deeply distressed projects and develop them into high-quality, profitable commercial or residential properties.
We actively manage our completed commercial properties on a daily basis to create iconic destinations for consumers and office users.
We continuously analyze and optimize the financial performance of the properties to ensure they meet market requirements and expectations.
We utilize a full range of structured financing solutions to secure sufficient capital for project investment and development.
We initiate, raise, establish, and manage private equity funds to support our business operations and project development.
We acquire equity stakes in valuable companies or SPVs for strategic investment, business expansion, or collaborative partnerships.
The majority of our developments are mixed-use projects that integrate residential, retail, and office components.
Most of our real estate projects are developed from greenfield land acquired from government entities or other companies.
We sell individual units of our properties to enhance profit margins, while also pursuing en-bloc sales of entire assets or direct transfers of SPV shares when appropriate.
To optimize financing resources and leverage, we structure the majority of our real estate developments through private equity funds.
East China, particularly the Yangtze River Delta, is one of China’s most prosperous and developed regions and remains a key market for us.
Central China is an emerging high-growth economic region that presents substantial investment opportunities.
The Greater Capital Region is experiencing new growth opportunities driven by the government’s ambitious initiatives.
We founded our business in Calif., established a strong competitive position in the market, and subsequently expanded into China.
Frank Cheung
Chief Executive Officer
Mr. Cheung leads all the activities of our business across China and the US. He has more than 20 years of experience in full spectrum of the business. Mr. Cheung graduated from Tsinghua University of China.
fcheung@boulevardreid.com
Sebastian Robinson
Chief Operation Officer
Mr. Robinson manages the general operation of the company. He has more than 30 years of experience in investment and development. Mr. Robinson graduated from University of California, Los Angeles, USA.
srobinson@boulevardreid.com
Michael Xu
Chief Finance Officer
Mr. Xu is responsible for the overall finance function of our company. He has more than 20 years of experience in accounting and finance management. Mr. Xu holds postgraduate diploma from Purdue University,USA.
mxu@boulevardreid.com
Thomas Li
Group Vice President
General Counsel
Mr. Li presides over our legal activities. He has more than 30 years of experience in both China and international law practice. Mr. Li holds postgraduate diploma from National University of Singapore.
tli2@boulevardreid.com
Jianrong Li
Group Vice President
Investments
Mr. Li heads up the investment platform of our company. He has more than 20 years of experience in investment and financing. Mr. Li graduated from Wuhan University of China.
jrli@boulevardreid.com
Brandon Brown
Group Vice President
Capital Markets
Mr. Brown is the lynchpin of our capital markets team. He has more than 20 years of experience in deal sourcing, capital, and fund management. Mr. Brown graduated from The University of Sydney, Australia.
bbrown@boulevardreid.com
Grayson Evans
Group Vice President
Asset Management
Mr. Evans oversees the asset management function along with commercial operation team. He has more than 30 years of experience in financing and commercial property operation. Mr. Evans graduated from The Texas A&M University of USA.
gevans@boulevardreid.com
Herman Zhang
Group Vice President
Sales & Marketing
Mr. Zhang manages our sales and marketing activities. He has more than 15 years of experience in multifunctional property sales and marketing across many regions in China. Mr. Zhang graduated from the Central University of Finance and Economics of China.
hzhang3@boulevardreid.com
Linda Jin
Group Vice President
Human Resources & Administration
Ms. Jin manages the HR and administration platform of our company. She has more than 20 years of experience in talent sourcing, staff management, and company operation. Ms. Jin graduated from Shanghai Jiaotong University of China.
ljin@boulevardreid.com
Jeffery Xiang
Group Vice President
General Development
Mr. Xiang oversees our development process from beginning to the end and coordinates with the capital team. He has more than 30 years of experience in property development. Mr. Xiang holds postgraduate diploma from Tongji University of China.
jxiang@boulevardreid.com
John Ng
Group Assistant President
Design
Mr. Ng is our chief architect managing all the planning and design related activities. He has more than 15 years of experience in architecture design in Hong Kong, Mainland China and overseas. Mr. Ng graduated from University of Hong Kong, HKSAR.
jng@boulevardreid.com
Sean Zhou
Group Assistant President
Construction
Mr. Zhou is responsible for the property construction function of our company. He has more than 30 years of experience in engineering and construction management. Mr. Zhou holds postgraduate diploma from the Southeast University of China.
szhou@boulevardreid.com
Patrick Liang
Group Assistant President
Cost & Contracts
Mr. Liang leads his team to ensure the cost is in compliance with the strategy and the contracts are observed. He has more than 20 years of experience in cost & contracts management. Mr. Liang graduated from Dalian University of Technology of China.
pliang@boulevardreid.com
Yun Chen
Group Assistant President
Procurement
Mr. Chen oversees the procurement function working closely with the cost and contracts team. He has more than 20 years of experience in material procurement and construction management. Mr. Chen graduated from the Southeast University of China.
ychen3@boulevardreid.com
Guofeng Feng
Group Assistant President
Property Management
Mr. Feng heads up the property management team of our company. He has more than 30 years of experience in the management of diversified properties including residential, retail, office, industrial and logistic. Mr. Feng graduated from Wuhan University of China.
gffeng@boulevardreid.com
Eric Chen
Group Assistant President
Supervisory
Mr. Chen supervises all the business activities for the compliance with related stipulation. He has more than 30 years of experience in investment and company management. Mr. Chen graduated from East China University of Science and Technology.
echen@boulevardreid.com
Clifford Dai
Group Assistant President
New Businesses & Strategic Investments
Mr. Dai and his team explore new business lines and strategic investment opportunities for our company. He has more than 20 years of experience in investment in both China and overseas. Mr. Dai graduated from University of British Columbia of Canada.
cdai@boulevardreid.com
Yan Yang
Group Assistant President
CEO Office
Ms. Yang is responsible for the daily operation of our CEO office supporting the CEO's business activities and arrangements. She has more than 15 years of experience in company administration. Ms. Yang graduated from Jiangsu Normal University of China.
yyang2@boulevardreid.com
Brady Qu
Group Assistant President
Research
Mr. Qu manages the research of current market, business trends and courses. He has more than 15 years of experience in business research and marketing. Mr. Qu holds postgraduate diploma from Renmin University of China.
bqu@boulevardreid.com
The growth in tourism consumption is creating new investment opportunities in resort-complex real estate. We apply a full life-cycle approach to the development and management of these resorts and related properties.
We are currently preparing to launch a logistics-focused private equity fund to invest in and develop logistics parks and warehouses—a rapidly expanding sector in China.
To pursue premium opportunistic investments in China’s dynamic market, we are building a comprehensive mezzanine investment platform in partnership with established local business leaders.
Through carefully structured leverage, our buyout fund targets large-scale equity transactions that enable the direct acquisition of high-value companies along with their complete assets and resources.
Large-scale, contemporary mixed-use real estate investment, development, and operations represent one of the most sophisticated sectors in the real estate industry, while private equity funds are among the most advanced financial products available. By applying our deep expertise and experience in both areas, carefully selecting high-quality projects, and leveraging strong supporting resources, BOULEVARD is positioned to achieve greater success and consistently deliver attractive returns to our stakeholders.